DMA FACTS
Fresno Azteca America
| |
Fresno |
| Hispanic Market Rank |
14th |
| DMA TV Households |
519,330 |
| DMA Hispanic TV Households |
189,070 |
| Hispanic Households of total DMA |
36% |
| DMA Persons 2+ |
1,613,000 |
| DMA Hispanic
Persons 2+ |
750,000 |
| Hispanic Persons 2+ Of Total DMA % |
46% |
| Spanish Spoken by Hispanic Population |
84% |
| DMA Hispanic Buying Power |
7.7 Billion |
|
