Why Advertise on Spanish TV?

A study conducted by the Roslow Group, measuring the effectiveness of advertising among Hispanics found the following:

Among All Hispanics

• TV commercials in Spanish are 5 times more persuasive than those in English

• Ad recall in Spanish is 61% higher than English commercials

• Message comprehension is 57% more effective in Spanish than English

Among Bilingual Hispanics

• Spanish commercials were 3.4 times more persuasive

• Ad recall was 60% more effective in Spanish than English

• Spanish commercials are five times more influential in making purchasing decisions